1) Poor understanding/ Misconception of geology in the society

Understanding the geology can boost the awareness of environmental conservation.

Solution: Providing scientific knowledge to the audience

We provide a platform for the general public to get in touch with the geological information. This approach is very different from others jewelry shops.

2) Gap between academia and the market

The public always believe that the knowledge in research is too hard to understand and not much relevant to our daily life.

Solution: Acting as the linkage between academia and the society

We sell rocks and minerals in affordable prices that can raise public interest in understanding geology.