廖慧妤（20研究院資訊與科技管理）

項目簡介｜PROJECT SUMMARY

Mishkan is a SaaS company building an omni-channel social CRM that can understand the languages of fans for the artist management industry

發展階段｜STAGE OF DEVELOPMENT

Ready to launch

產品特點｜DISTINGUISHED FEATURES

All-in-one dashboard that’s fully customizable and goes with real-time alerts whenever artists appeared on trending searches
Cross-platform integration by acquiring data from not only major social media platforms but also relevant news websites, search engines, and music charts.
Sentiment analysis that translates English, Traditional and Simplified Chinese, Korean into intuitive audience sentiment
Visualized artist social KPIs that makes social listening and analysis as easy as you could imagine

如何解決市場痛點｜RESPONSE TO MARKET PAIN POINTS

Around 60% of the Entertainment & Media (“E&M”) industry revenue is made digitally; however, artist management companies are struggling to have an efficient way for artist online presence monitoring and a holistic fan view due to poor data integration and language barriers. To solve the problems, Mishkan is building an omni-channel social CRM that could understand the languages of fans for the artist management industry. Through machine learning techniques, our solution aims to save 90% of social media teams’ time spent on social listening and to know their fans without actually knowing them.